MoMo à Berne: marketing et publicité mobile |
Le prochain Mobile Monday Switzerland aura lieu à Berne, de 18:00 à 21:00. L’événement tentera de faire le point sur la publicité et sur le marketing mobile:
Mobile-marketing has been touted as the next big thing in the mobile industry since several years now. This session will tell you where exactly the mobile marketing and advertising industry finds itself today, the challenges that remain, and the significant opportunities that it will bring companies across the mobile and digital value-chain, as these issues become resolved and mobile turns into a truly intelligent 1-2-1 marketing medium.
Parmis les speakers de l’événement, je signale tout particulièrement la présence de François Bochatay (Sobees) et de Nicholas Heller (Google).
Plus d’infos à propos du programme et pour vous inscrire à la soirée
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I was there
I put a few pictures of some of the speakers here:
http://www.flickr.com/photos/koppenhoefer/tags/mobilemonday/